Dodge & Burn: Moreland Avenue

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Dodge & Burn is a series of photo essays documenting local culture with a focus on artful imagery, movement, and light.

At one point in Atlanta’s past, Moreland Avenue operated as one of the major freeways connecting the city to areas like McDonough. Since the creation of the major interstates, Moreland has gradually become an urban wasteland. Where many businesses once flourished to meet the demand of the daily commuter, now stand the dwindling shells of consumer havens—dying off due to the decreased traffic. South of East Atlanta, Moreland retains few new developments, and is mostly left with large, warehouse-like shopping centers. I decided to photograph Moreland Avenue in a way that accentuates its transitional state.

For this Dodge & Burn, I used a Canon 40D and a tripod. The aperture was consistently set to f/22, ISO400, and the exposures range from half a second to twenty seconds. I found that it took several minutes to achieve a well-exposed photograph. The white balance was most difficult to set, considering there were multiple light sources in each shot, but resulted in different and interesting effects for each setting. There was minimal post-processing, apart from the arranging of new hues and saturations, which I found to be beneficial.

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